Web & Digital Experiences
Website Development
Fast, maintainable sites built to be edited by your team and found by search engines.
02 / Web & Digital Experiences6 capabilities · 7 deliverables
The problem
A website that is slow to load and painful to change
Many business sites are built on a heavy theme with a dozen plugins, each added to solve a single problem. Pages load slowly because every visitor downloads scripts that only one page uses. Updates are risky because nobody is sure which plugin depends on which, and a routine version bump can break the contact form.
Behind that sits a content problem. The editor interface was never configured for the people using it, so a simple change to a team page means calling the developer. Over time the site stops being updated, the information goes stale, and the business loses the main reason to have a website in the first place.
Sound familiar?
- Pages take several seconds to become usable on a mobile connection
- Updating text or images requires a developer or breaks the layout
- Plugin and core updates are postponed because they might break something
- Search Console reports failing Core Web Vitals or mobile usability issues
Our solution
A site engineered for speed, editing and longevity
We build from the approved design using a stack chosen for the job: a custom theme or a modern framework, with a content management system configured around your actual content types. Editors get structured fields and reusable blocks, so adding a page means filling in a form, not wrestling with a page builder.
Performance and search basics are part of the build, not a later phase. Images are sized and lazy-loaded, scripts are kept to what is needed, semantic HTML and metadata are in place, and forms, analytics and redirects are tested before launch. Google's published Core Web Vitals thresholds, LCP under 2.5 seconds, INP under 200 milliseconds and CLS under 0.1, are the targets we test against.
Capabilities
What's inside.
- 01
Custom theme and front-end build
Hand-built templates from your design, with clean markup and minimal JavaScript, rather than a stock theme with features you do not use.
- 02
CMS configuration and training
WordPress or a headless CMS set up with structured content types and editor roles, followed by a session showing your team how to publish safely.
- 03
Performance engineering
Image pipelines, caching, font loading and script control, measured against Core Web Vitals on real mobile devices and not just on a fast desktop.
- 04
Technical SEO foundations
Semantic headings, canonical tags, XML sitemaps, schema.org markup and a redirect map, so a launch does not cost you existing rankings.
- 05
Forms, integrations and tracking
Enquiry forms routed to your inbox or CRM, GA4 and conversion events configured, and spam protection that does not rely on frustrating captchas.
- 06
Hosting, security and maintenance
Production hosting setup, backups, SSL, staging environments and an optional maintenance plan covering updates and monitoring.
Process
How the work unfolds.
- Step 01
Technical scoping
We confirm the platform, content model, integrations and hosting, and document what is in scope so the build has no surprises.
- Step 02
Build on staging
Templates and functionality are built on a private staging site you can review throughout, with progress demos at agreed milestones.
- Step 03
Testing and migration
We test across browsers and devices, check forms and tracking, migrate content, and map every old URL that needs a redirect.
- Step 04
Launch and support
We handle the DNS and go-live steps, monitor errors and Search Console during the first weeks, and fix any launch issues at no extra charge.
You receive
Deliverables
- 01Production website built to the approved design
- 02Configured CMS with editor documentation
- 03Staging environment for future changes
- 04301 redirect map and XML sitemap
- 05GA4 and conversion tracking setup
- 06Performance test report against Core Web Vitals
- 07Source code in a repository you own
Where it fits best
- HealthcareLocation pages, booking flows, reviews and patient communication, built with privacy and the plain language patients actually search in.
- EducationProgramme discovery, enquiry-to-enrolment funnels, and the CRM plumbing that stops prospective students slipping between teams.
- Real EstateListing experiences, lead capture and routing, neighbourhood content and follow-up automation that reaches the buyer while they are still looking.
- Professional ServicesAuthority-led content, specialism pages that rank, intake forms that qualify and CRM workflows that make referrals measurable.
- Local BusinessesGoogle Business Profile, local landing pages, review operations and a simple site that turns searches nearby into calls and visits.
FAQ
Questions we get asked.
Should we use WordPress or something else?
WordPress is a good fit when your team wants a familiar editor and a large plugin ecosystem. A static or headless setup suits sites that prioritise speed and need little editing. We recommend based on your content, team and budget, and we will say plainly if WordPress is the wrong tool for what you describe.
Will we lose our Google rankings when the new site launches?
Not if the migration is handled properly. We crawl the existing site, preserve URLs that rank, redirect every changed address and check Search Console after launch. Some short-term movement is normal after any relaunch, but ranking loss is usually the result of skipped redirects, not of the redesign itself.
Who owns the code and the hosting account?
You do. The repository, hosting account and domain are set up under your ownership, with us added as collaborators. If you ever move to another developer, you hand over access and nothing is held back.
Do you build sites that need custom functionality?
Yes, within reason: booking forms, calculators, member areas, API-fed listings and similar features. When requirements grow into a full application with user accounts and complex logic, we will suggest scoping it as web application development instead.
- WebWebsite OptimizationSpeed, Core Web Vitals, mobile usability, accessibility and tracking fixes for existing websites, prioritised by effect and delivered without a full rebuild.View
- MarketingTechnical SEOCrawl, indexing, site architecture, Core Web Vitals and structured data fixes that remove the technical blockers holding your site back in search.View
- WebWebsite DesignVisual design, page structure and content hierarchy for business websites that explain the offer quickly and lead visitors to one clear action.View
Ready to talk about website development?
Send a few lines about what you're trying to move. We'll reply with questions, a rough shape of the work, or an honest no.
Or write to hello@asoftbit.com